| Singapore Management University (SMU)

The Office of Industry Engagement (OIE) is SMU's strategic gateway for organisations seeking to collaborate with the University to advance research, innovation, and real-world impact.

We partner with industry, government, and professional organisations to co-create solutions to complex challenges by connecting them with SMU's multidisciplinary expertise across business, technology, law, economics, social sciences, computing, and the behavioural sciences. Through strategic research partnerships, we bring together academia and industry to generate new knowledge, develop innovative solutions, and accelerate research translation for societal and commercial impact.

As the University's central office for strategic industry research partnerships, OIE works closely with SMU's schools, colleges, institutes, and research centres to identify collaboration opportunities, facilitate research engagement, and build long-term partnerships that deliver mutual value.

Guided by SMU's vision as an engaged city university, OIE serves as a trusted partner for organisations looking to access cutting-edge research, collaborate with leading academics, and shape solutions for the future. Together, we transform ideas into impact and create lasting value for industry, society, and the region.

Catherine Chong

Director

Email: catherinec@smu.edu.sg | Connect on LinkedIn

Catherine Chong is currently the Director of the Office of Industry Engagement at the Singapore Management University.

She leads the University's engagement with industry, government, and professional organisations, serving as the primary interface for partners seeking to leverage the University's thought leadership, research expertise, and innovations. She is responsible for advancing the University's strategic research partnerships with industry, cultivating high-impact collaborations that accelerate research translation, drive innovation, and support the University's strategic ambition of creating meaningful societal and global impact.

Catherine comes with more than 20 years’ experience in Strategic Business Development, predominantly in the public sector, such as the Singapore Economic Development Board (EDB) and Agency of Science, Technology and Research (A*STAR), driving key industry sector development and transformation.

Catherine holds a Bachelor of Science (Biomedical Science) with Honours, from the National University of Singapore (NUS), with a Minor in Technopreneurship from the University of Pennsylvania, USA

Genevieve Ng

Senior Associate Director, Industry Partnerships

Email: genevieveng@smu.edu.sg | Connect on LinkedIn

Genevieve Ng brings extensive experience in partnerships and business development across various industries in both private and public sectors. As Senior Associate Director of Industry Partnerships at Singapore Management University (SMU), Genevieve cultivates impactful research partnerships between academia and industry to advance innovation and drive societal impact.

Throughout her career, Genevieve has successfully expanded partnership ecosystems, negotiated strategic alliances, and launched award-winning marketing campaigns. Her professional journey includes leadership roles at Standard Chartered Bank, DBS Bank, ZUJI and Infocomm Media Authority Development (IMDA), where she consistently delivered measurable business and strategic outcomes.

With a Bachelor of Commerce from Curtin University, Genevieve is committed to shaping the future of industry-academia partnerships and empowering organisations to thrive in an evolving landscape.

Francis Lim

Assistant Director, Industry Partnership
Email: francislim@smu.edu.sg

Francis Lim is an industry partnership professional with the Office of Industry Engagement at Singapore Management University. He plays a key role in bridging academic research with industry and public-sector needs, leading external engagement, research partnerships, and technology collaboration initiatives. Francis has worked closely with faculty, government agencies, industry partners, and C-level stakeholders to advance research funding opportunities, strategic partnerships, technology trials, and adoption of SMU research innovations, helping to identify project opportunities, facilitate agreements, and create pathways for research impact and commercialization.

Known for his practical business perspective, collaborative leadership, and ability to translate technology into real-world value, Francis brings deep experience in connecting organizations, people, and ideas to drive meaningful innovation outcomes.

He has brought over 40 years of cross-functional experience spanning information technology systems, business development, quality management, EHS, manufacturing, marketing and sales, operations, logistics, systems integration, business transformation, and product development. In his current role.

Jenn Goh

Senior Assistant Manager, Industry Partnerships

Email: jenngoh@smu.edu.sg | Connect on LinkedIn

Jenn supports the industry engagement efforts at OIE, facilitating partnership interests and broadening opportunities. Jenn developed and currently manages SMU’s internal partnership resource platform which allows OIE and colleagues across the university to coordinate and share engagement updates.

Driven by her passion for fostering connections between academic and industry, Jenn is committed to working with SMU’s industry partners to create and communicate the real-world impact through their collaborations with SMU. She brings with her diverse experiences in project management, marketing, communications, and event coordination to her role at OIE.

Jenn graduated with a Bachelor of Arts (Hons) from LASALLE College of The Arts, where she has contributed to the art community through exhibitions and curatorial programmes.

Sharolyn Paul

Office Manager

Email: sharolynp@smu.edu.sg

Sharolyn Paul is the Office Manager at SMU, bringing over 20 years of experience in administration, finance, events, and stakeholder management across diverse industries. In her current role, she streamlines partnership operations, enhances team efficiency, and supports strategic initiatives that strengthen SMU's industry collaborations and drive institutional success.

A firm believer that dreams come true, Sharolyn is currently pursuing a Bachelor of Law degree at Birmingham City University, fulfilling a childhood aspiration. Her legal studies complement her professional expertise, deepening her understanding of governance and regulatory frameworks—essential skills that enhance her ability to anticipate partnership needs and contribute holistically to organizational goals.

Outside of work, she is passionate about Indian classical dance and fitness, embracing the discipline and balance they bring to her life. Sharolyn's commitment to continuous learning and personal growth reflects the same dedication and excellence she brings to her professional endeavours.

“Internationalisation should enlarge and enrich global education opportunities and allow us to develop strategic partnerships with universities and organisations to forge research collaborations that better enable us to address issues of the day and inform the future.”

— Professor Lily Kong, SMU President

Strategic Partnerships with Purpose

Australian National University

Harnessing shared objectives and complementary strengths, SMU and ANU are delivering impact in the digital transformation of society, establishing sustainable and liveable societies, and the growth of the Asia-Pacific. Major initiatives include the inaugural ANU-SMU joint research grant, which is supporting two collaborative projects developing legal and regulatory lenses to address policy dilemmas confronting governments and industry.

Chulalongkorn University

Building on a longstanding partnership, SMU and Chula’s strategic partnership focuses on leading the growth of digital transformation, sustainable living, and innovation and entrepreneurship in Southeast Asia. It has catalysed numerous research and academic joint projects, as well as multilateral impact within the ASEAN University Network, where both universities co-chair the Universities Innovation and Enterprise thematic network. 

Fudan University

Building on 18 years of close collaboration, SMU and Fudan are tackling societal challenges as strategic partners, focusing on solutions in AI governance, computational social science, urban sustainability and successful ageing, as well as Asia’s first joint Doctor of Business Administration in Technology. These efforts will be enhanced by the launch of the SMU-Fudan Joint Seed Fund this year.  

London School of Economics and Political Science

An institution-wide partnership between SMU and LSE drives efforts by the two specialist universities in the fields of urban sustainability, AI and the future of work and ageing. The first major initiatives include a joint strategic research seed fund and collaboration in innovation and entrepreneurship. SMU and LSE are also founding members of the Global Alliance on Sustainable Urban Societies.  

University of Toronto

SMU and UofT work together to advance interdisciplinary and impact-focused collaborations in sustainability. Joint efforts include two successful research joint grants—with another third scheduled this year—supporting research advancing green longevity societies and resilient workforces. Both universities also share a close partnership in the Reach Alliance for advancing the SDGs for marginalised communities around the world.  

Zhejiang University

SMU and ZJU are committed to a strategic partnership anchored by impactful collaborations focused on sustainable living, digital transformation, innovation and entrepreneurship, and the growth of Asia. Ongoing initiatives include joint research in accounting, software engineering and cybersecurity, as well as joint programmes like the SMU-ZJU Doctor of Business Administration in Accounting and Finance. 

Enhancing Global Education and Research

Advancing Education and Research Exchanges between Singapore and Vietnam

SMU and Viet Nam National University Ho Chi Minh City have enhanced their partnership to advance student and faculty mobility, impactful joint research, and leadership development. This builds on previous collaborations in regional student mobility and joint university governance training programmes.  

Collaborating with Indonesian Partners for the Region

Within the ASEAN University Network Business Economics thematic network chaired by Universitas Gadjah Mada, SMU Business Families Institute has launched LEAP for Business Families (Leadership, Education, Academic & Applied Research, and Philanthropy) to connect universities, business families and policymakers across ASEAN through education, research, leadership development and thought leadership on family business, wealth and legacy. SMU has also expanded student mobility collaborations and postgraduate pathways with Universitas Airlangga, Bina Nusantara University and Petra Christian University.

Stepped-up Engagement in India

SMU and the Indian Institute of Management Ahmedabad (IIMA) have embarked on a five-year collaboration to jointly develop and deliver professional and continuing education in FinTech to upskill workforces in India. Leveraging their expertise in financial innovation and digital transformation, both institutions plan to develop a joint course in FinTech Innovation and Strategy. IIMA’s Brij Desa Centre for Data Science and AI also worked with the SMU Centre for Digital Law on a joint research proposal on navigating a multipolar digital world order.

Working with Mitacs to Enlarge Research Pathways between Singapore and Canada  

As Mitacs’s first partner in Singapore, SMU is tapping into the Canadian national research and innovation organisation’s suite of programmes to deepen research linkages with our Canadian partner universities. Through the Mitacs Globalink Research Internship programme, SMU undergraduates will work alongside leading researchers at top Canadian partner universities, including the University of Toronto, to gain globally competitive research experience. 

Gateway between Asia and the World

Bridging Regional Networks to Strengthen AI in Education 

SMU is spearheading cross-regional collaborations between the ASEAN Universities Network’s Technology Enhanced Personalised Learning (TEPL) thematic network and Peking University’s (PKU) Digital Intelligence International Development Education Alliance (DI-IDEA). Mooted by SMU President Lily Kong when she met PKU Council Chair He Guangcai in November 2025, this idea has led to both sides exploring collaborations and contributing to symposia, including DI-IDEA’s King’s-LSE-PKU Joint Conference and the 6th AUN-TEPL Symposium.

Harnessing Global Insights for Successful Ageing

Experts from SMU, Princeton University and the Australian National University (ANU) joined 250 participants at the 5^th Annual Symposium on Successful Ageing organised by SMU’s Centre for Research on Successful Ageing (ROSA). Responding to SMU Provost Alan Chan’s call for collaborative research to design environments and social systems that empower older adults, Princeton Professor of Sociology James Raymo, ANU National Centre for Epidemiology and Population Health Associate Director Nicolas Cherbuin and SMU ROSA director Paulin Straughan shared insights on advancing solutions for super-aged societies worldwide.

Uniting Universities to Advance the SDGs for the Hardest to Reach

SMU welcomed some 150 academic leaders, industry experts and student researchers to the Reach Alliance’s first Asia conference, co-organised with the University of Toronto and involving other Alliance partners UCL, the University of Melbourne, the University of Cape Town, Oxford University, Tecnológico de Monterrey, Ashesi University and Howard University. Marking Reach’s 10th anniversary, the conference launched 17 interdisciplinary research workstreams, a cross-university project and seeded ideas for a global research repository to help tackle challenges for the world’s hardest to reach populations.

Our Partner Universities

SMU has a global network of some 300 university partners with whom we create meaningful impact on business, government, and society at home and abroad, through academic, research, and student programme collaborations.

View full list of partners »

SMU in the World and the World in SMU

Your tailored partnership experience begins here.

Take a short quiz to discover how your organisation can partner with SMU.

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SMU Yong Pung How School of Law

55 Armenian Street, Singapore 179943
See location »

IMPORTANT: Before arriving, please complete the online visitor registration form. All participants must first check in at the Yong Pung How School of Law Level 1 Security Reception before proceeding to the course venue.

Mode of Transportation	Alighting Points
Train	Bras Basah Station (CC2) Exit B (6 min walk) Bencoolen Station (DT21) Exit C (7 min walk) City Hall Station (NS25/EW13) Exit B (6 min walk)
Bus	SMU (Stop ID: 04121) (2 min walk) Stamford Court (Stop ID: 04143) (2 min walk)
Car	Yong Pung How School of Law Carpark (3 min walk) 55 Armenian St, Singapore 179943 Access via Fort Canning Link
Drop Off Point	School of Social Sciences and College of Integrative Studies (3 min walk) 10 Canning Rise, Singapore 179873 Access via Canning Rise

Train

Bras Basah Station (CC2) Exit B

See location »

1. Exit from Bras Basah Station (CC2) Exit B. Turn right and continue straight.

2. Turn left and take the escalator up.

3. Walk straight past Koufu Food Court. Continue walking until the end.

4. Before the lift lobby, turn right through the glass doors. Take the escalator up and turn left.

5. Walk straight and make another left turn.

6. Follow the arrow and walk past Onalu Bagel Haús.

7. Turn left and walk towards the traffic light.

8. Cross the road towards Yong Pung How School of Law.

9. Enter the building.

10. You will see the Security Reception.

Train

Bencoolen Station (DT21) Exit C

See location »

1. Exit from Bencoolen Station (DT21) Exit C.

2. Turn left and continue straight.

3. Walk past SMU Gymnasium & Fitness Centre.

4. Walk down the ramp and continue straight.

5. You will see FRANK by OCBC on your right.

6. Turn right and go up the escalator.

7. Walk straight past Koufu Food Court. Continue walking until the end.

8. Before the lift lobby, turn right through the glass doors. Take the escalator up and turn left.

9. Walk straight and make another left turn.

10. Follow the arrow and walk past Onalu Bagel Haús.

11. Turn left and walk towards the traffic light.

12. Cross the road towards Yong Pung How School of Law.

13. Enter the building.

14. You will see the Security Reception.

Train

City Hall Station (NS25/EW13) Exit B

See location »

1. Exit from City Hall Station (NS25/EW13) Exit B.

2. Turn right and walk towards the traffic light.

3. Cross the road towards Capitol Building.

4. Continue walking straight until you reach the traffic light.

Cross the traffic light. LKCSB is diagonally from where you are.

5. Cross the road towards Hill Street, Stamford Court, and walk straight.

6. Walk past Cheers and continue walking straight.

7. Walk towards Yong Pung How School of Law and turn left.

8. Enter the building.

9. You will see the Security Reception.

Bus

SMU (Stop ID: 04121)

See location »

1. Alight at SMU Bus Stop (Stop ID: 04121) and walk straight.

2. Follow the arrow and walk past Onalu Bagel Haús.

3. Turn left and walk towards the traffic light.

4. Cross the road towards Yong Pung How School of Law.

5. Enter the building.

6. You will see the Security Reception.

Bus

Stamford Court (Stop ID: 04143)

See location »

1. Alight at Stamford Court Bus Stop (Stop ID: 04143) and turn right.

2. Walk straight and turn left after Cheers.

3. Continue walking straight.

4. Walk towards Yong Pung How School of Law and turn left.

5. Enter the building.

6. You will see the Security Reception.

Car

Yong Pung How School of Law Carpark

See location »

1. Drive past Registry of Marriages along Canning Rise. Turn right.

2. Drive straight.

Drive past drop-off point and into the carpark

3. Continue past the drop-off point and then turn left into the carpark.

4. Drive to Level B2.

5. From Lift Lobby B take the lift to Level 2.

6. Exit from the lift and turn right.

7. Walk past the pillars and turn left.

Follow the directions to the Building Entrance (Security).

8. You will see the directions to Building Entrance (Security). Walk up the ramp, continue straight and turn left at the end.

9. Walk down the ramp.

10. At the bottom of the ramp, turn left and enter Yong Pung How School of Law.

11. You will see the Security Reception.

Drop-off Point

School of Social Sciences and College of Integrative Studies

See location »

Upon alighting, you will see the Security Reception

1. Upon alighting, go up the stairs.

2. Walk straight and turn right.

3. Continue straight towards Kwa Geok Choo Law Library (dome-like structure) and turn right.

4. Walk straight.

5. You will see the directions to Building Entrance (Security). Walk up the ramp, continue straight and turn left at the end.

6. Walk down the ramp.

7. At the bottom of the ramp, turn left and enter Yong Pung How School of Law.

8. You will see the Security Reception.

Classroom

Walking to a Classroom or Seminar Room from Security Reception

1. Proceed through the gantry.

2. Walk towards the awards cabinet and continue straight.

Take the escalator down to B1. At the bottom of the escalator, turn right

3. Take the escalator down to Level B1. At the bottom of the escalator, turn right.

4. Walk straight and turn right.

5. Your Classroom or Seminar Room will be on your right.

SMU School of Social Sciences & College of Integrative Studies

10 Canning Rise, Singapore 179873
See location »

IMPORTANT: Before arriving, please complete the online visitor registration form. All participants must first check in at the School of Social Sciences & College of Integrative Studies Level 1 Security Reception before proceeding to the course venue.

Mode of Transportation	Alighting Points
Train	Bras Basah Station (CC2) Exit B (8 min walk) Bencoolen Station (DT21) Exit C (9 min walk) City Hall Station (NS25/EW13) Exit B (8 min walk)
Bus	SMU (Stop ID: 04121) (4 min walk) Stamford Court (Stop ID: 04143) (4 min walk)
Car	Yong Pung How School of Law Carpark (2 min walk) 55 Armenian St, Singapore 179943 Access via Fort Canning Link
Drop Off Point	School of Social Sciences and College of Integrative Studies (1 min walk) 10 Canning Rise, Singapore 179873 Access via Canning Rise

Train