Office of Business Improvement

Address

SMU Office of Business Improvement

Singapore Management University
Administration Building, Level 12
81 Victoria Street
Singapore 188065

Tel: 6808 5406 / 6808 5484
Email: obi@smu.edu.sg

Lim Wee Pin
Director
Email: wplim@smu.edu.sg
Tel: 6808 5301

Asha Choolani
Assistant Director
Email: ashachoolani@smu.edu.sg
Tel: 6828 0164

Arpita Tiwari
Business Improvement Specialist
Email: arpitat@smu.edu.sg
Tel: 6808 5338

Cristina Red Elaurza
Business Improvement Specialist
Email: crelaurza@smu.edu.sg
Tel: 6808 0837

Mabel HENG Mei Poh
Business Improvement Specialist
Email: mabelheng@smu.edu.sg

Jeffery Wee
Senior Manager
Email: jefferywee@smu.edu.sg
Tel: 6826 4991.