Name of the activity/programme/experience
SMU-XO: COMM334 Strategic Communication in Asia (Hong Kong) - AY2024-25 Term 2
What motivated you to enrol in this course?
I was motivated to enroll in this course because I wanted to gain real-world exposure to how strategic communication is practiced in Asia. The opportunity to work on a real client project in Hong Kong and engage directly with industry practitioners made the learning experience feel very practical and exciting.
Please describe your overall experience.
Working on a real project pushed me to think more critically and strategically and being immersed in Hong Kong's dynamic environment allowed me to better understand how communication strategies are shaped by cultural and regional contexts. At the same time, I was able to enjoy exploring the city, which made the whole experience productive, eye-opening, and personally enriching.
In what ways did this experience add value to your SMU education and/or professional development?
This course added value by bridging theory and practice, especially when working on the project given by the client. It also strengthened my professional confidence through networking opportunities and gave me clearer direction for future career paths.
Why Asia? What advice would you give to juniors or fellow students who are considering a similar experience?
Asia is incredibly diverse and fast-evolving, making it an exciting region to study strategic communication. I would encourage juniors to step out of their comfort zone, fully engage with the client and cultural experience, make the most of networking opportunities, and most importantly, enjoy the city while you're there!
