Name of the activity/programme/experience
SMU-XO: COMM334 Strategic Communication in Asia (Hong Kong) - AY2024-25 Term 2
What motivated you to enrol in this course?
I wanted to challenge myself beyond Communications in Singapore and apply what i learnt in a cross-cultural context. More importantly, I was curious to see how differently strategic communications is practised across Asia and whether I could adapt my thinking to those nuances.
Please describe your overall experience.
My experience in Strategic Communications in Asia was eye-opening because I could see how the same message can land differently depending on context and that forced me to think more critically about audience and strategic intent. Being able to collaborate with classmates who eventually became close friends made the journey even more meaningful for me.
In what ways did this experience add value to your SMU education and/or professional development?
This was my first real SMU-X experience and reshaped the way I approached client work not just as a student, but someone who can deliver insight. Working across cultures helped me to adapt my communication style and balancing the project with other commitments also strengthened my ability to manage pressure without compromising on the work I could deliver.
Why Asia? What advice would you give to juniors or fellow students who are considering a similar experience?
I chose Asia because it is a diverse market that is constantly evolving. I would advise fellow students to keep an open eye and be open to putting yourself out there because staying adaptable enough to navigate challenges is how you grow!
