The final score in the index was also a record high since the survey began in 2007.
Improvements came mainly from cafes and restaurants. But pubs, food courts and fast food restaurants showed smaller improvements.
The tourism sector also saw similar improvements in customer satisfaction, driven by hotels and attractions.
Caroline Lim, director of SMU’s Institute of Service Excellence, said: “It is an encouraging trend, given the backdrop of tight manpower condition. We think that the results should sustain, if businesses continue to be innovative and transform the way of doing business."
Link:
https://www.smu.edu.sg/sites/default/files/smu/news_room/smu_in_the_news/2013/so...