Employers must also ensure that employees receive recognition and respect, while customers must play their part well too. On the other hand, SingTel Local Personal Telecommunications CEO Cai Yuan Kun said that with customers becoming more demanding and wanting instant results, SingTel is making good use of technology to cope with this, while also inculcating a "customers first" culture.
Link:
https://www.smu.edu.sg/sites/default/files/smu/news_room/smu_in_the_news/2014/so...