The banks and life insurance sub-sectors were responsible for the decline, registering a 3.6-per-cent and 6.4-per-cent decrease respectively. One possible reason for the decline may be changing customer requirements, said SMU Assistant Professor of Marketing and ISES Academic Director Marcus Lee. He said that “It may be worthwhile for companies to investigate the relevance of their product and service offerings.”
Link:
http://www.smu.edu.sg/sites/default/files/smu/news_room/smu_in_the_news/2014/sou...