Speakers Series

Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing

Anonymous — Mon, 06 Mar 2017 09:00:11 +0000

Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing Anonymous (not verified) Mon, 03/06/2017 - 17:00

Have you ever wondered how embedded analytics can drive decision-making?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing

When:	4 April 2017, Tuesday - 12.30pm – 2.00pm
Venue:	50 Stamford Road, Lee Kong Chian School of Business, Singapore Management University Singapore 188065 Seminar Room 2-5 (Rm 2012), Level 2
Speakers:	Mr. Sutowo Wong
Website:
RSVP:

SYNOPSIS

In almost every industry and in almost every part of the world, companies are tapping into the power of analytics. They are striving to become insight-powered enterprises, defined by culture where data-driven insights are leveraged to support decisions at all levels within the enterprise. Many companies, however, have invested heavily in analytics, only to experience disappointing results and less-than-expected returns on these investments (ROI). In this talk, the speaker will share the case studies across different industries where companies succeed in sustaining their marketing analytics initiatives and bring the concepts to life through demos.

SPEAKER

	Mr. Sutowo Wong Director Accenture Analytics

Sutowo is an Analytics practitioner who is well-versed in customer/loyalty strategy and public policy formulation and implementation. He has deep experience in customer segmentation, predictive modelling, digital/social analytics, geospatial analytics, text analytics, campaign management, business case development and loyalty programme design and optimisation. He has led projects for organisations in Automotive, Airline, Banking, Consumer Packaged Goods, Energy, Utilities, Technology, Logistics, Healthcare, Hospitality, Insurance, Publishing, Public Service, Retail, & Telecommunications industries in Singapore, Malaysia, Indonesia, Thailand, India, Japan, Taiwan, Hong Kong & China.

past event media

Event category

Speakers Series

Audience

Working Professional

Date

Tue, 04/04/2017 - 20:30

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Event Date

Wed, 04/05/2017 - 03:30 - Wed, 04/05/2017 - 05:00

Social and Digital Analytics for Marketers: Case Studies

Anonymous — Wed, 04 Jan 2017 09:49:11 +0000

Social and Digital Analytics for Marketers: Case Studies Anonymous (not verified) Wed, 01/04/2017 - 17:49

Have you ever wondered how social and digital analytics plays a huge role in a company's marketing efforts?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

SOCIAL and digital analytics for Marketers: CAse studies

When:	15 February 2017, Wednesday - 12.30pm – 2.00pm
Venue:	81 Victoria Street, Administration Building, Singapore Management University Singapore 188065 Mochtar Riady Auditorium, Level 5
Speakers:	Ms. Prerna Pant
Website:
RSVP:

SYNOPSIS

This session will highlight how the social and digital universe impacts brand strategy and allows clients to better manage reputation. Through the use of analytics platforms - brands can identify and track trends, gain insights and allocate media spend more effectively. The speaker will be sharing case studies on how brands from various industries including Automotive, FMCG and Tourism have been able to improve messaging, gain a deeper understanding of their audiences and make better marketing decisions.

SPEAKER

	Ms. Prerna Pant COO Circus Social

Prerna Pant is Co-Founder and Chief Operating Officer at Circus Social.

She has over 12 years experience in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics. Her strengths in digital strategy and marketing have seen her in leadership roles in both agencies and in-house. She has lived and worked in over 5 countries and is an avid traveler. Prerna received her Bachelor’s in Science (BSc) Degree in Business Management from King’s College, London.

GALLERY

Event category

Speakers Series

Audience

Working Professional

Date

Wed, 02/15/2017 - 20:30

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Event Date

Thu, 02/16/2017 - 04:30 - Thu, 02/16/2017 - 06:00

Reaching Millennials in Moments That Matter

Anonymous — Thu, 01 Dec 2016 10:25:24 +0000

Reaching Millennials in Moments That Matter Anonymous (not verified) Thu, 12/01/2016 - 18:25

Misunderstanding millennials, what is the impact on branding and marketing?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Reaching Millennials in moments that matter

When:	11 January 2017, Wednesday - 12.30pm – 2.00pm
Venue:	81 Victoria Street, Administration Building, Singapore Management University Singapore 188065 Executive Seminar Room 4.2, Level 4
Speakers:	Mr. Nic Hall & Ms. Joy Lee
Website:
RSVP:	-

SYNOPSIS

Type into Google, Millennials are… and you will get back lazy, stupid, screwed, useless, broke, selfish. A lot more negatives than positives. Are Millennials really like this or simply misunderstood? What impact does this misunderstanding have on how companies or brands might market and sell to Millennials? What are the challenges and how can we address them. Using information from a variety of sources both within the Kantar and WPP groups, and in the public domain, we will share our point of view on the challenges but more importantly the actions needed to target Millennials successfully. In this session, we will show that it is not just what you say to Millennials that matters but also where, when and how you say it, using a variety of case studies. Please bring your mobile phone to the session we want you to participate and there will be prizes.

Nic Hall, Impact Director at TNS Singapore (a Baby Boomer) and Joy Lee, Regional Digital Manager at TNS Singapore (a Millennial), will share our experiences based on work we have done both in the region and globally.

SPEAKERS

	Mr. Nic Hall Impact Director, Kantar TNS, Singapore

Nic has over 30 years of experience across quantitative and qualitative research all over the world. As a Baby Boomer he can bring an intergenerational perspective to the topic of Millennials along with experience researching this cohort in multiple markets.

The TNS Singapore team of graphic designers, all Millennials themselves, report to Nic. Their remit is to ensure the look and feel of TNS deliverables is of a high standard. They are also tasked with creating material that uses the latest in digital design, so they keep up to date with market trends.

Nic has lived in Singapore for 8 years and has presented at numerous conferences both here in Singapore and at other venues around the world. In doing so he has won ‘Best paper’ at conference on several occasions.

	Ms. Joy Lee Regional Digital Manager, Kantar TNS, Asia-Pacific

Joy has 6 years of experience across quantitative and qualitative research and digital marketing. She works extensively in the digital space, focusing on technology usage and attitudes in areas such as e-commerce, gaming, social networking, mobile apps and pay TV. She is part of the Connected Life team that runs TNS’ global syndicated digital behaviours study. She is also an alumni of TNS Academy’s Social TER (Technology Enabled Research) Training series, covering approaches on infusing social data with survey projects.

She recently presented at D3, an annual digital impact conference organized by TNS. The conference audience consisted of about 200 senior marketing people, including attendees from major tech companies such as Uber, Spotify and LINE. Her presentation focused on a millennial’s perspective of chat apps and their unique evolution in Asia.

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Date

Wed, 01/11/2017 - 20:30

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Event Date

Thu, 01/12/2017 - 04:30 - Thu, 01/12/2017 - 06:00

Building Corporate Brand Equity

Anonymous — Tue, 20 Sep 2016 00:36:57 +0000

Building Corporate Brand Equity Anonymous (not verified) Tue, 09/20/2016 - 08:36

How Consumer Goods Companies are building a strong 'corporate' brand by leveraging its innovations, people and sustainability initiatives

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Building Corporate Brand Equity

When:	11 October 2016, Tuesday - 12.30pm – 2.00pm
Venue:	81 Victoria Street Administration Building Singapore 188065 Function Room 6.1, Level 6
Speaker:	Shweta Shukla
Website:
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SYNOPSIS

As consumers, regulators, media and NGOs get more demanding, a strong corporate reputation is an imperative for organizations to expand their business, attract & retain talent or tide over crises. Find out from Shweta Shukla, how leading Consumer Goods Company Kimberly-Clark is building a strong 'corporate' brand on the foundation of its people, innovation and sustainability.

SPEAKER

	Shweta Shukla Director (Head) – Communications, CSR & Government Affairs Kimberly-Clark – Asia Pacific

Shweta Shukla is Director & Head - Communications, CSR & Government Affairs for Kimberly-Clark Asia Pacific. Kimberly-Clark Corp. (NYSE: KMB) is an $18.6Bn Fortune 200 Company headquartered in Dallas, US. With a 144 year heritage, its brands like Huggies, Kleenex, Scott, Kotex and Depend are household names and provide the essentials for a better life in more than 175 countries.

Shweta has over 16 years of experience in Brand & Corporate Communications, Corporate Social Responsibility & Sustainability, Government Affairs, Employee Communications, Issues & Crises Management. Shweta began her career with an internship with Unilever India and went on to lead External Relations for Procter & Gamble (P&G) India and Asia across its portfolio of Health Care; Fabric & Home Care; Beauty & Grooming; Baby & Feminine Care before joining Kimberly-Clark.

Shweta leads all external & internal communication for Kimberly-Clark Asia Pacific including employer branding, media relations, executive communications and issues & crises management. She manages partnerships with key stakeholders like the EDB (Economic Development Board), WWF (World Wildlife Fund) and the US Embassy among others. She represents Kimberly-Clark on industry chambers, speaking platforms, media and universities.

Shweta has been responsible for developing several Social Impact programs such as Kimberly-Clark’s Toilets Change Lives – a sanitation campaign focused on children, P&G’s Shiksha (education) a Cause Related Marketing program now in its 12th year and Parivartan (Transformation) a partnership with the Ministry of Health to improve hygiene for rural women. She has authored papers like “Keeping Girls in School” published by the University of Pennsylvania and “Impact of Policy on FMCG” published by FICCI (Federation of Indian Chambers of Commerce & Industry)

Shweta has elicited several prestigious awards like the Cannes PR Lions, US Embassy & AMCHAM Awards, and Public Affairs Gold Standard Awards for Brand PR campaigns, Public-Private partnerships & Corporate Citizenship for both P&G and Kimberly Clark. Besides being a jury member of Asia Holmes Report and PR Week Asia Awards, she has been named among PR Week’s global list of Top 500 Communications Heads (2015 and 2016)

Shweta is based in Singapore with her husband and two sons.

Event category

Speakers Series

Audience

Working Professional

Date

Tue, 10/11/2016 - 20:30

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Event Date

Wed, 10/12/2016 - 03:30 - Wed, 10/12/2016 - 05:00

Music & Millennials: The Art & Science behind Engaged Listeners

Anonymous — Mon, 19 Sep 2016 15:25:05 +0000

Music & Millennials: The Art & Science behind Engaged Listeners Anonymous (not verified) Mon, 09/19/2016 - 23:25

What does the new world of marketing where digital technology automates buying and targeting look like?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Music & Millennials: The Art & Science behind Engaged Listeners

When:	9 November 2016, Wednesday - 12.30pm – 2.00pm
Venue:	50 Stamford Road Lee Kong Chian School of Business Singapore 178899 Seminar Room 2.5, Level 2
Speaker:	Mr. Asad Kalimi
Website:
RSVP:

SYNOPSIS

How we listen to music, has evolved significantly over last few decades. Growth of music streaming not only moved the music business from ownership to access but also spearheaded the revival of global music industry. In the current day & age, where attention spans are limited and competition to engage the prime millennial audience is fierce, How does Spotify manage to stay top of mind of music lovers across the globe and here in Asia?

SPEAKER

	Mr. Asad Kalimi Head of Markets Strategy & Operations, Spotify

As Spotify’s Head of Markets Strategy & Operations for Asia Pacific, Asad leads the strategic planning, business operations & markets expansion for the region and supports the cross-functional and global initiatives across APAC markets. Recently, he successfully led the launch of Spotify in Indonesia

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Date

Wed, 11/09/2016 - 20:30

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Event Date

Wed, 11/09/2016 - 16:30 - Thu, 11/10/2016 - 06:00

What Exactly is PR These Days? How You Can Build It

Anonymous — Sat, 20 Aug 2016 05:10:32 +0000

What Exactly is PR These Days? How You Can Build It Anonymous (not verified) Sat, 08/20/2016 - 13:10

Public or Press relations as we know it. How has it changed over the years with the advancement of technology and a proliferation of communication channels and content providers?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

WHAT EXACTLY IS PR THESE DAYS? HOW YOU CAN BUILD IT

When:	9 September 2016, Friday - 12.30pm – 2.00pm
Venue:	81 Victoria Street Administration Building Singapore 188065 Function Room 6.1, Level 6
Speaker:	Cheryl Ng
Website:
Register:

SYNOPSIS

Public or Press relations as we know it. How has it changed over the years with the advancement of technology and a proliferation of communication channels and content providers? Why is PR no longer the way it was before and how has it grown in scope. If you are still and only thinking press releases, you're out of the game. Why PR/Comms practitioners AND clients need to change the archaic ways of thinking and doing PR. It's also not about the budget, but the value of what you do.

SPEAKER

	Cheryl Ng Co-Founder, CYAN Communications

Cheryl has close to 12 years' regional experience in marketing and communications, and having started out her career in advertising, her previous employers included Bates Asia, Channel NewsAsia, Young & Rubicam, MRM Worldwide, Robert Walters and Ambition Asia. Almost 4 years ago, she co-founded a boutique Communications & Design agency, CYAN Communications. Since then, CYAN has worked with a wide range of brands such as LINE app, Parkway, Reebok, Royal Sporting House, Nissin, Fish & Co., Galderma and Pioneer.

Currently She is also the APAC Marketing & PR Director of Xaxis, a WPP owned company, which is a global technology platform that programmatically connects advertisers to audiences across all addressable channels. Together with her marketing team at Xaxis, she conceptualises, develops and executes regional marketing and communications strategies across 14 markets that are under her remit.

Cheryl has also recently founded a tech startup, MyJobsShop which is due to launch in September 2016.

Aside to the above, she also mentors aspiring entrepreneurs and technopreneurs, and have given talks at NUS, SMU and The Founders’ League. In addition, she is also a regular article contributor to the Athena Network, a platform for female executives and entrepreneurs to learn, grow and connect

Lastly, Cheryl is (the only non-Muslim) on the Comms Advisory Committee of the Singapore Muslim Women's Association.

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Date

Fri, 09/09/2016 - 20:30

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Event Date

Sat, 09/10/2016 - 05:00

Managing a Successful Ecommerce Business

Anonymous — Wed, 17 Aug 2016 06:20:55 +0000

Managing a Successful Ecommerce Business Anonymous (not verified) Wed, 08/17/2016 - 14:20

E-commerce model has worked well, with over 600 concierge shoppers, helping customers get their groceries everyday.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Managing a Successful Ecommerce Business

When:	31 August 2016, Wednesday - 12.30pm – 2.00pm
Venue:	81 Victoria Street Administration Building Singapore 188065 Function Room 6.1, Level 6
Speaker:	Shane Chiang
Website:
Register:

SYNOPSIS

Asia's fastest online delivery startup honestbee has changed the last mile logistics focus in Singapore. Find out from honestbee's Shane Chiang, VP of Cities, how the model has worked well, with over 1200 concierge shoppers and delivery, helping customers get their groceries every day.

SPEAKER

	Shane Chiang Vice President - Cities, Honestbee

Shane Chiang serves as VP, Cities at honestbee. He joined honestbee in July 2015 as Head of Marketing and launched the brand in Singapore and now leads the cities.

Shane Chiang previously worked at HTC Corporation in various leadership roles in the region. Having owned his own practice in Social Media, Digital Marketing and Communication. Prior to that, Shane was the VP in Sales and Marketing, spending over 10 years in a OEM/ODM manufacturing company based in China and lead various leadership roles, with focused retailers like Wal-Mart, Kmart, Best Buy, Argos Catalog, Harvey Norman just to name a few. He has a unique 360 overview of the business, is passionate about technology, branding and management. He serves on charity boards.

Shane is a sports enthusiast, loves motorcycles, travels and spending time with his family.

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Contact (Email Address)

cme@smu.edu.sg

Date

Wed, 08/31/2016 - 20:30

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Event Date

Thu, 09/01/2016 - 03:30 - Thu, 09/01/2016 - 05:00

The Future of Advertising – A Programmatic World

Anonymous — Tue, 16 Aug 2016 03:34:37 +0000

The Future of Advertising – A Programmatic World Anonymous (not verified) Tue, 08/16/2016 - 11:34

What does the new world of marketing where digital technology automates buying and targeting look like?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

The Future of Advertising – A Programmatic World

When:	30 September 2016, Friday - 12.30pm – 2.00pm
Venue:	50 Stamford Road Lee Kong Chian School of Business Singapore 178899 Seminar Room 2.5, Level 2
Speaker:	Ms. Regan Baillie
Website:
RSVP:

SYNOPSIS

It’s been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine, and it asked, “Have you ever clicked your mouse right HERE?” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? In the ensuing years, the technology ecosystem enabling the new ad medium would steadily unfold, while digital devices proliferated and network connectivity became ubiquitous.

Now, many ads are served up by software systems targeting any digital device—from your smartphone and TV today, to the dashboard of your car and the thermostat in your home tomorrow. Soon, every display will be an addressable medium—that is, each will be individually targetable by device and, in many cases, down to a specific user; and interactive displays will not only deliver ad messages but also track consumer response. What does the new world of marketing where digital technology automates buying and targeting look like?

SPEAKER

	Ms. Regan Baillie Managing Director, Xaxis Singapore

Regan is the Managing Director of Xaxis Singapore.

As the Managing Director, Regan leads the overall Singapore business strategy and operations. She also spearheads future digital development in Singapore and drive the company’s continuous focus to be the industry leader.

Regan brings with her more than 18 years’ digital technology and media experience. Prior to her role with Xaxis, she was the Director of business development for Europe at Media Innovation Group, a WPP company. She also served as Head of Marketing and Business Development for Brunswick Group from 2010 to 2013.

Baillie started her career as a Direct Media Planner and Buyer, before moving into digital advertising as an Account Manager at 24/7 Media. In 2001, she co-founded and ran Echo Direct, a digital consultancy. In 2003, she moved into the emerging ad tech space as Sales Director at Mediaplex before joining premium ad network Unanimis as Head of Commercial Development.

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Contact (Email Address)

cme@smu.edu.sg

Date

Fri, 09/30/2016 - 20:30

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RSVP Link

https://www.regonline.com/MS2016Sept30

Event Date

Sat, 10/01/2016 - 03:30 - Sat, 10/01/2016 - 05:00

Mobile Moves Business

Anonymous — Fri, 12 Aug 2016 05:14:26 +0000

Mobile Moves Business Anonymous (not verified) Fri, 08/12/2016 - 13:14

Measuring true business impact across an omni-channel path to purchase

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Mobile Moves Business

When:	15 September 2016, Thursday - 12.30pm – 2.00pm
Venue:	81 Victoria Street Administration Building Singapore 188065 Function Room 4.1, Level 4
Speaker:	Justin Halim
Website:
RSVP:

SYNOPSIS

Consumers have gone mobile, but brands have been slow to catch up. Learn about how to win in the mobile-first world – from reaching the people who matter most, driving conversion with thumb-stopping marketing, and measuring true business impact across an omni-channel path to purchase.

SPEAKER

	Justin Halim Group Head, Multinational Brands and Agency Southeast Asia

Justin Halim is Group Head, Multinational Brands and Agency, Southeast Asia, where he leads a team focused on helping the region’s largest multinational advertisers and agencies achieve real business success from mobile, and from the Facebook platform.

Justin joined Facebook 3.5 years ago from LinkedIn, leading Marketing Solutions strategy development across APAC. Prior to LinkedIn, Justin was a long-time veteran of the WPP Group, leading client relationships of Wunderman’s key clients across stints in Sydney, London and Singapore.

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Contact (Email Address)

cme@smu.edu.sg

Date

Thu, 09/15/2016 - 20:30

Featured Image

Event Date

Fri, 09/16/2016 - 03:30 - Fri, 09/16/2016 - 05:00

Turning Silver into Retail Gold

Anonymous — Mon, 08 Aug 2016 09:35:22 +0000

Turning Silver into Retail Gold Anonymous (not verified) Mon, 08/08/2016 - 17:35

What is the sentiments and unmet needs of elderly consumers on the retail environment and products attributes in Singapore?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Turning Silver into Retail Gold

When:	28 September 2016, Wednesday - 12.30pm – 2.00pm
Venue:	81 Victoria Street Administration Building Singapore 188065 Function Room 6.1, Level 6
Speaker:	Joan Koh
Website:
Register:

SYNOPSIS

Singapore is one of the “oldest” nations in Asia Pacific and the silver generation accounts for 40% of the nation’s grocery shopping, making it an extremely important segment for the Consumer Packaged Goods (CPG) industry and both manufacturers and retailers. However, shopping environments and CPG products are generally not designed with the elderly in mind, so several of their needs are not met.

The Nielsen report - Turning Silver into Retail Gold polled responses from Singaporeans above 55 years old and provides the sentiments and unmet needs of elderly consumers on the retail environment and products attributes in Singapore, and insights into their shopping behavior.

SPEAKER

	Joan Koh Managing Director, Nielsen Singapore & Malaysia Asia Pacific

Joan Koh heads up the Watch & Buy businesses in Nielsen Singapore and Malaysia. She has close to 20 years of experience in the information and insights industry.

Joan joined Nielsen’s Consumer Insights business in Singapore in 1999 and worked through the ranks to head up Nielsen’s Consumers Insights business in 2009. A year later, she was appointed to Managing Director Nielsen Singapore where she successfully brought about a number of significant developments in the business. Joan was appointed to lead the Nielsen Singapore-Malaysia sub-region in 2012.

Under Joan’s leadership, Nielsen has received multiple external awards every year, elevating the Company’s position in delighting clients and the significant role it plays in the marketplace through continuous outreach and collaboration with the community, education institutions, government bodies, industry groups and associations. She is also known to be a passionate champion of Diversity & Inclusion, bringing about significant developments on talent diversity at Nielsen, including driving ‘Women in Nielsen’ Employee Resource Group across the region.

Joan is the President of Market Research Society of Singapore since 2013 , where she initiated several key initiatives in elevating the professionalism of the market research industry in Singapore.

Past Event Media

Event category

Speakers Series

Audience

Working Professional

Contact (Email Address)

cme@smu.edu.sg

Date

Wed, 09/28/2016 - 20:30

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Event Date

Thu, 09/29/2016 - 03:30 - Thu, 09/29/2016 - 05:00