Centre For Marketing Excellence presents to you :

The Impact of the Blockchain on the Entertainment Industry

SYNOPSIS

The Entertainment Industry is going through radical reshaping, but the one truth that does not change is that Content is King. Brands now understand that they need to get involved with Content, but need to evolve their thinking of how to do. We will discuss the New Content Economy and explore how this new architecture will benefit all the 3 key stakeholders involved.

Mr Ian McKee
CEO
Vuulr

Entrepreneur with 20 years experience building businesses in Asia, and prior to that in the UK.

In 2017 Ian saw the opportunity created by the disruption in the industry caused by the OTTs and the power of the blockchain - to start Vuulr - the B2B, TV, Film & Sports Content Rights Marketplace transforming the $240bn pa Broadcast content industry.

Ian founded Vocanic in 2005 and led the business to become the largest, regional, full service social media marketing firm in Asia with offices in Bangkok, Kuala Lumpur, Singapore and Jakarta. In 2014 Ian sold a majority holding in Vocanic to WPP, today Vocanic is part of the GroupM network.

Please register online here.

Registration is on first-come-first-serve basis. We regret to inform that only registered attendees will be allowed entry. We regret to inform that late-comers will not be allowed entry.

For enquiries, please contact us at cme@smu.edu.sg.