Mark CHONG

Education

2005 Ph.D., Cornell University
2002 M.S., Cornell University


Current Position(s) Held

Jan 2008 - Now Associate Professor of Corporate Communication (Practice)
  Lee Kong Chian School of Business, Singapore Management University
July 2013 - Now Academic Director, MSc in Communication Management Programme
  Lee Kong Chian School of Business, Singapore Management University
Sep 2013 - Now Scientific Board, Executive Master of Science in Communication Management
  Universita della Svizzera italiana (USI)
April 2016 - Now Discretionary Admissions Committee
  Lee Kong Chian School of Business, Singapore Management University
Jan 2017 - Now Fellow, SMU Academy
  Singapore Management University
Jan 2017 - Now Faculty Advisory Committee (Teaching & Learning) [FACTL]
  Singapore Management University
May 2017 - Now SMU Research Steering Committee
  Singapore Management University

 

Awards, Recognition and Honors

  • SMU Teaching Excellence Award, Postgraduate Professional Programmes, 2016
  • Most Promising Teacher Award, Singapore Management University , 2006
  • Excellent Teacher Award, Singapore Management University, 2015
  • SMU Faculty Contribution to Student Life Award, 2016
  • Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2005 - 2011, 2013 - 2017
  • Nominee, Distinguished Professor Award, Singapore Management University, 2010
  • United States Department of Agriculture (USDA) research grant, 2003
  • Outstanding Graduate Instructor, International Communication Association, 2002
  • Ethical, Legal, and Social Implications (ELSI) research grant, Cornell Genomics Initiative, Cornell University, 2001
  • Asia Rice Foundation research grant, 2001
  • Outstanding Graduate Teaching Assistant, Cornell University, 2001

 

Other Achievements

  • Global Colloquium on Participant-Centered Learning
    Harvard Business School, 2012
  • International Management Teachers Academy
    Central and East European Management Development Association (CEEMAN), 2008

 

Research Interests

  • Misinformation on the Internet
  • Reputation

 

Selected Journal Articles

  1. “Seeing through misinformation: A framework for identifying fake online news” (under review), by Murphy Choy and Mark Chong.
  2. “It matters who you are: Sentiment analysis of Tweets on the Chipotle E. coli crisis” (under review), by Siyoung Chung, Mark Chong, Jie Sheng Chua, and Jin Cheon Na.
  3. “The social amplification of haze-related risks on the Internet”, by Mark Chong and Murphy Choy. Health Communication (forthcoming).
  4. “Digital Halo: Strategies for building online personal reputations”, by Mark Chong and Sangeet Choudary. Journal of Digital and Social Media Marketing, 2014, 2(3), 258-268.
  5. “Start-up reputations in Asian markets”, by Mark Chong and Gregor Halff. Asian Management Insights, 2014, Vol. 2, 78-83.
  6. "Employee participation in CSR and corporate identity: Insights from a disaster-response program in the Asia-Pacific", by Mark CHONG, Corporate Reputation Review, 2009, 12(2), 106-119.
  7. "The role of internal communication in infusing corporate values and delivering brand promise: Singapore Airlines' experience", by Mark CHONG, Corporate Reputation Review, 2007, 10(3), 201-212.
  8. “A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis?”, by Mark CHONG, Public Relations Quarterly, 2006, 51(1), 6-11.
  9. "How do advertising creative directors perceive research?", by Mark CHONG, International Journal of Advertising, 2006 , 25(3), 361-380.
  10. "Perception of the risks and benefits of Bt eggplant by Indian farmers", by Mark CHONG, Journal of Risk Research, 2005 , 8(7-8), 617-634.
  11. "Acceptance of golden rice in the Philippine rice bowl", by Mark CHONG, Nature Biotechnology, 2003, 21(9),  971-973.

 

Selected Books and Monographs

  1. Carroll, C.E., Barnett, M.L., Chong, M., Deephouse, D.L., Einwiller, S., Gardberg, N.A., Olegario, R., & Roush, C. (2016). The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks: SAGE Publications.
  2. “Winning Corporate Reputation Strategies: Lessons from Asia Pacific ”, by Mark CHONG and Jin MONTESANO ( editors ), McGraw-Hill, 2012.
  3. "Brainfruit. Turning Creativity into Cash from East to West ”, by Hugh MASON and Mark CHONG, McGraw-Hill, 2011.

 

Selected Chapters in Books

  1. “Corporate Reputation in Asia”, by MARK CHONG, in The SAGE Encyclopedia of Corporate Reputation, Craig E. Carroll et al. (Editors), SAGE, 2016.
  2. “Corporate Reputation in Asia”. In SAGE Encyclopedia of Corporate Reputation (forthcoming).
  3. “Ensuring Corporate Sustainability through Social Responsibility: Diageo and Responsible Drinking”, by Mark CHONG, in Winning Corporate Reputation Strategies: Lessons from Asia Pacific, Mark CHONG and Jin MONTESANO (Editors), McGraw-Hill, 2012.
  4. “Cosmetic Regulatory Harmonization in ASEAN: A View from Industry” by Simon YOUNG and Mark CHONG, in Winning Corporate Reputation Strategies: Lessons from Asia Pacific, Mark CHONG and Jin MONTESANO (Editors), McGraw-Hill, 2012.
  5. "Closing the Legitimacy Gap”, by Mark CHONG, in Socially Responsible and Sustainable – Company Perspectives and Experiences, Evelyn S WONG (Editor), Straits Times Press, Singapore, 2010, 146-161.
  6. "Going Beyond Compliance, Gaining Global Trust", by Mark CHONG, in Corporate Social Responsibility in Singapore. CSR for Sustainability and Success, Evelyn S Wong (Editor), Marshall Cavendish, Singapore, 2009, 217-239.

 

Published Cases

  1. “Singapore Airlines’ bid for a strategic stake in China Eastern Airlines” (in progress), by Koh Chaik Ming and Mark Chong.
  2. “DBS: Transforming the Culture of an Asian Bank”, by Mark Chong and Chan Chi Wei, 2014. Published by The Case Centre.
  3. “ViKi: By the Fans, for the Fans”, by Mark Chong and Kevin Sproule, 2012. Published by the European Case Clearing House.
  4. “POSCO's Journey: Building Employee Trust through Communication”, by Mark Chong and Anh Jung Kwon, 2012. Published by the European Case Clearing House.
  5. “Resurrecting an Institution through the Power of Story: Singapore’s New Natural History Museum”, by Mark Chong, 2013. Published by the European Case Clearing House.

 

Executive Development and Consulting 

  1. SingHealth
  2. Bio-Rad
  3. Mondelez Asia Pacific
  4. Pernod Ricard
  5. Sembcorp
  6. Siegel + Gale
  7. United Technologies

 

Last updated on 28 Aug 2017.

Mr Mark CHONG