Powerful new analytics approaches with ‘big data’ are at the heart of emerging organisational capabilities that will become the new norm by 2020. They support the creation of rich strategic, marketing, operational, and social insights that bring next-generation management thinking within reach for today’s leaders. The SMU Analytics for Business, Consumer & Social Insights (BCSI) Area of Excellence (AoE) is exploring practical and smarter ways to make sense of data at scale, and to leverage data analytics for improved decision-making, planning and resource allocation.
We do this by combining the expertise of our faculty and the capabilities across our SMU schools, research institutes, centres and laboratories. The capabilities we are creating are truly interdisciplinary, which is central to solving complex and important management and social problems.