Vision and Mission


To be a premier university, internationally recognised for its world-class research and distinguished teaching.


To create and disseminate knowledge. SMU aspires to generate leading-edge research with global impact as well as to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. SMU is committed to an interactive, participative and technologically enabled learning experience. Towards this end, it will provide a rewarding and challenging environment for faculty, staff and students to kindle and sustain a passion for excellence.

Strategic Goals

  1. Raise the reputation and international profile of SMU
  2. Deliver a holistic undergraduate education experience with a distinctive interactive pedagogy, involving multi-disciplinary perspectives and a culture of rigorous learning and innovation
  3. Create a stimulating and dynamic research culture combining focused disciplinary research with opportunities for multi-disciplinary perspectives
  4. Become an Asian knowledge hub for research centred around the world of business and management
  5. Develop high-quality graduate, professional and executive education programmes
  6. Ensure financial strength that sustains growth and innovation

CIRCLE Values (Our Shared Values)

  • Commitment
    Sticking to an agreement and seeing a project through to completion even when the going gets tough.
  • Integrity
    Being honest and truthful with yourself and especially with others.
  • Responsibility
    The voluntary act of holding oneself accountable for one's own actions.
  • Collegiality
    Collegiality means more than just getting along with people. It means being a responsible citizen within the University community. 
  • Leadership
    Leadership is an influence, a conviction and a responsibility a team establishes. 
  • Excellence
    Excellence entails giving your very best in every endeavour you undertake.

Last updated on 30 Jan 2015.