Vision and Mission


To be a premier university, internationally recognised for its world class research and distinguished teaching.


To create and disseminate knowledge. SMU aspires to generate leading edge research with global impact as well as to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. SMU is committed to an interactive, participative and technologically-enabled learning experience. Towards this end, it will provide a rewarding and challenging environment for faculty, staff and students to kindle and sustain a passion for excellence.

Strategic Goals

  1. Raise the reputation and international profile of SMU
  2. Deliver a holistic undergraduate education experience with a distinctive interactive pedagogy, involving multi-disciplinary perspectives and a culture of rigorous learning and innovation
  3. Create a stimulating and dynamic research culture combining focused disciplinary research with opportunities for multi-disciplinary perspectives
  4. Become an Asian knowledge hub for research centred around the world of business and management
  5. Develop high quality graduate, professional and executive education programmes
  6. Ensure financial strength that sustains growth and innovation

CIRCLE Values (Our Shared Values)

  • Commitment
    Sticking to an agreement and seeing a project through to completion even when the going gets tough
  • Integrity
    Being honest and truthful with yourself and especially with others 
  • Responsibility
    The voluntary act of holding oneself accountable for one's own actions
  • Collegiality
    Collegiality means more than just getting along with people. It means being a responsible citizen within the university community. 
  • Leadership
    Leadership is an influence, a conviction and a responsibility a team establishes 
  • Excellence
    Excellence entails giving your very best in every endeavour you undertake

Last updated on 16 Sep 2013.