About the Topic
Many companies traditionally use the web for visibility and to inform customers about their offerings, with the exception of pioneers like Amazon and Wikipedia, which saw the capability of the Web to build value around consumer created content. Further amplified by social networking sites such as Facebook, and MySpace, the new trend had enabled consumers to make more informed purchase decisions through the aggregated knowledge of other users and their peers. This had in turn, impacted many firms' sales. It was recently reported in Lianhe Zaobao that in 2007, "online business in Singapore exceeded $6.2 billion but online web companies by young entrepreneurs have not profited much from the local online market".
Why is that so and how do companies get to the center of consumer generated intelligence? How can they influence potential customers' decision making process?
Join us, as we explore the new era of "Me-Business" and answers to the questions above. Dr. Andreas Weigend, former Chief Scientist of Amazon.com and independent consultant who works closely with Alibaba, MySpace, and Nokia, and some of the most brilliant executives around the world to produce innovative products and business models, will share how companies can create a path from traditional “e-business” to truly customer-centric “me-business” practices. Specific examples of companies that have successfully incorporated “me-business” strategies will be shared, along with how companies can successfully harness this new trend to capture the hearts and wallets of their new generation customers.
