About the Chairperson

"Sources of competitive advantage in family business
- bringing the family back in."

9 January 2008, Wednesday, 5pm - 6.30pm

Chairperson: Professor Tan Chin Tiong

Professor Tan Chin Tiong

Deputy President and Provost
Singapore Management University

Professor Tan Chin Tiong is the Provost of Singapore Management University. He received his Ph.D. in Marketing from the Pennsylvania State University. Prof Tan published his research in many international journals including the Journal of Consumer Research, International Journal of Bank Marketing, Marketing and Psychology, International Journal of Marketing, Journal of International Business Studies, Research in Marketing, International Marketing Review, Journal of the Academy of Marketing Science, Marketing Intelligence & Planning, European Journal of Marketing and others. He sits on the editorial boards of several international journals.

Dr Tan has chaired and organized several international conferences for international professional associations such as the American Marketing Association, Association for Consumer Research and Academy of International Business.

He is also the co-author of Principles of Marketing: An Asian Perspective (2005, Prentice Hall), The Chinese Tao of Business (2004, John Wiley), Marketing Management: An Asian Casebook (2004, Pearson Education); Philip Kotler's Marketing Management: An Asian Perspective (3 rd Edition, 2003, Prentice Hall), John Quelch's Strategic Marketing Cases for 21 st Century Asia (2000, Prentice Hall), Marketing in the New Asia (2001, McGraw-Hill), New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages (1998, Butterworth-Heinemann), and Marketing Insights for the Asia Pacific (1996, Heinemann Asia).