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[March 2005]
[29 March 2005]
- Singapore
varsities learn to seize value in ads
Universities are ramping up marketing efforts to compete
for education pie. SMU has realigned its budget, focusing
on only one or two media vehicles like print instead of
spreading the message across a wide spectrum.
The Straits Times
[28 March 2005]
- Managing
Education
SMU’s newly appointed president Professor Howard
Hunter talks about the university’s exciting new
growth phase: moving to a new campus and raising the number
of students.
The Edge Singapore
[24 March 2005]
- Drawing
inspiration from American blueprint.
SMU is setting the trend in Asia-Pacific that marks a bold
move towards a style of education closer to a contemporary
American model than to the British and European academic
traditions.
International Herald Tribune
[21 March 2005]
- Exploring
a brave new world
SMU business management scholar Yang Ziying shares her
experiences at two prestigious conferences in the UAE.
The Business Times
- Bird's
eye view of city campus
Groups of prospective SMU students were taken up to the
69th-floor Equinox restaurant at Swissotel the Stamford
yesterday, for a bird's eye view of the new campus.
The Straits Times
[19 March 2005]
- Set
up varsity grouping: DPM Tan
Along with the other varsity presidents, SMU president
Howard Hunter welcomed DPM Tony Tan’s suggestion
that Singapore universities should consider forming an
association.
The Straits Times
[18 March 2005]
[17 March 2005]
[16 March 2005]
[15 March 2005]
- Varsity
entry not all about grades
Cheryl Goh and Poh Seng Song are good examples of national
athletes accepted into SMU under its holistic admissions
criteria and who are now doing well in their studies.
The Straits Times
- Ethical
hacking does pay
Mr Ankit Fadia, winner of the IT Youth Award, has been
conducting IT security workshops for SMU and advising the
School of Information Systems on its courses.
The Straits Times Digital Life
- Nurturing
trees, raising a generation
SMU’s green plan to return the park to the public
took another step forward when several rain trees were
transplanted back to the new city campus grounds from their
Lim Chu Kang nursery.
Lianhe Zaobao
[14 March 2005]
- Foreigners
bring the world to our doorstep
SMU student Christopher Choo says that one-third of his
classmates in a course comprise foreigners, enriching his
world knowledge and broadening his views.
The Straits Times
[13 March 2005]
- My
uni mate, My counselor
SMU students under the university’s Peer Helper programme
are trained to befriend and provide informal peer counselling
to troubled schoolmates.
The Sunday Times
- Best
practices in risk communication
SMU’s Practice Assistant Professor of Corporate Communications
Mark Chong picks out five best practices in risk communication,
an emerging area of expertise for companies whose products
pose health and environmental risks.
Marketing
[8 March 2005]
[7 March 2005]
- SMU
team bound for Paris
Five SMU students, winners of the Trust-Danone competition,
will be flying to Paris in a few weeks to represent Singapore
in the international phase of the competition.
The Business Times
- A
head for business
Says Alan Goh, Director of Undergraduate Admissions "We
immerse our students in an environment of disparaging views,
clashing ideas, opinionated notions, no-hold-bars critiques.
Then challenge them to mount a charm offensive to turn
all these impinging forces on their head."
Female Business 2004/5 Edition 2
- Strategies
by universities to attract students
SMU has always adopted a holistic admissions approach based
on grades, SAT, CCAs as well as interview to assess each
applicant. SMU will take student candidates to the 69th
level of Swissotel to view the city campus during its open
house from 19-20 March.
Lianhe Zaobao
- A
breath of fresh air(waves)
A growing number of radio stations, like the student-run
SMU Radio Station, are providing on-campus entertainment
in the form of music, news and infortainment programmes.
TODAY
[4 March 2005]
[3 March 2005]
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