June 2009

[18 June 2009]

• More entrepreneurs and entrepreneur-to-be during downturn
  SMU alumnus Ken Koh has observed an increase in number of people signing up for entrepreneurship courses while SMU undergraduate Sam Yong Zhi is raising funds to set up a new age cafe.
  Lianhe Wanbao

[10 June 2009]

• Social media marketing gaining ground
  The local chapter of the Interactive Advertising Bureau (IAB) will be set up to promote investment in interactive advertising here and in the region. However, some say the industry still has a fair way to go in Singapore. But some local entrepreneurs are undeterred. [SMU Information Systems Management graduate] Damon Widjaja, co-founder of Swoozh, which developed the Facebook game Famous Market Exchange (FAME), reckons that most of the game's 2,000 players are Singaporeans. He says opportunities for advertisers are immense, especially when aimed at the Internet generation.
  The Business Times