Introduction

The SMU-SPRING SME Leaders Advanced Management Programme aims to equip the founders/leaders of SMEs with the relevant knowledge and skills to grow their businesses into multi-national enterprises.

This unique programme is designed with the active participation of local SMEs. Most modules will feature a local SME case study with likely participation of the founders/leaders. Each session will be facilitated by faculty with rich industry experience. Participants will get to network, learn and share the experience and expertise of SME leaders as they embark on the journey towards a global enterprise.

SMU-SPRING SME Leaders
Advanced Management Programme		 Strategies
& Market 		Organisational
& People 		Finance
GLOW
Managing for profitability		 Module 1 :
Competitive Strategies
for SMEs

11-12 Jul		 Module 2 :
Brand management for SMEs

18-19 Jul 		Module 3 :
Financing and cashflow management

25-26 Jul
GROW
Managing for market share		 Module 4 :
Growth strategies for SMEs


15-16 Aug 		Module 5 :
Talent management for SMEs

22-23 Aug 		Module 6 :
Cost management


29-30 Aug
GLOBALISE
Managing for international expansion		 Module 7 :
Internationalisation & Media strategies for SMEs

12-13 Sep 		Module 8 :
International operations & Negotiations

19-20 Sep 		Module 9 :
Public Enterprise, IPO & Corporate Governance

26-27 Sep

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GLOW To increase profitability

  • how to compete and win in the marketplace

  • how to build brand awareness & retain customer loyalty

  • how to determine finance and cashflow requirements


GROW To increase market share

  • how to develop and implement hi-growth strategies

  • how to manage and contain costs

  • how to recruit, develop & retain talented employees

GLOBALISE To increase international presence/accelerate revenue

  • how to build international markets and demand

  • how to manage international operations & negotiations

  • how to manage IPO, public enterprise and corporate governance

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