August 2011
 

"For this issue of our e-news, the theme identified is "Co-Creation" and many things we do at the Office of Executive Education (OEE) involves co-creating value with our clients, our faculty, our suppliers, our partners, our teams across offices and within OEE."

Associate Professor Annie Koh
  Dean, Office of Executive and Professional Education

Dear Friends,

Greetings to everyone in the month of August 2011. Singapore has just celebrated her 46th birthday and SMU is half-way into the 11th year of our inception

For this issue of our e-news, the theme identified is "Co-Creation" and many things we do at the Office of Executive Education (OEE) involves co-creating value with our clients, our faculty, our suppliers, our partners, our teams across offices and within OEE. Therefore, this theme resonates very well with who we are and what we do.... More

ARTICLES IN THIS ISSUE
 
 

Co-creation means business

Professor Rajendra K. Srivastava, SMU's Provost & Deputy President (Academic Affairs) discusses the new business opportunities that can be found with co-creation. More
 
 

Co-Creation Is All in A Day's Work

How does the service industry co-create value with their customers? More

 
 

Building On A Tradition of Co-Creation

Edwards partners with clinicians to co-create new technologies that save and enhance the quality of patients' lives. More

 
 

Leadership and Co-Creation

Infineon leaders discuss the common pitfalls and strategies of leadership and co-creation. More
 
 

Beyond Price Tags and Promotions: Investing in Marketing Values

Instead of thinking about how to "push" products and services, SMEs should be thinking about cultivating relationships, says Dr Gaurav Bhalla, chief executive officer of customer value innovation company Knowledge Kinetics. More

 
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