Join us for an overview of the PhD in Business (Marketing)!
Wednesday, 12 December 2012 - 6:30pm to 8:00pm
Seminar Room 1.1, Level 1, Lee Kong Chian School of Business, SMU
This programme will train you to conduct rigorous and relevant research focused on understanding and predicting marketing actions of firms and managers, and consumer behaviour. This is a highly selective programme geared towards training students to become leading marketing faculty in top-tiered research focused schools.
The learning experience includes undertaking coursework across SMU and close collaboration with, and exposure to, world-renowned marketing faculty who will offer you advanced research topic courses. PhD students will also be able to leverage on the resources of SMU’s world-class research institutes and centres such as Centre for Marketing Excellence and Institute of Service Excellence.