Wharton-SMU Research Centre

Guest Speaker:

Professor Jehoshua Eliashberg
Sebastian S. Kresge Professor of Marketing; Professor of Operations and Information Management
The Wharton School, University of Pennsylvania

Date & Venue:
Date: 07 Aug 2008, Thursday
Time: 3.00pm - 4.30pm
Venue: Seminar Room 1.2, Level 1
Lee Kong Chian School of Business, Singapore Management University
50 Stamford Road, Singapore 178899
( Location Map )

Topic:
Researching the Entertainment Industry

Abstract:

In this seminar, the presentation will begin with an overview of distribution outlets, supply chain issues, and business practices in the film industry. It will then review a number of decision models and research projects conducted by Professor Eliashberg and his colleagues, including models addressing managerial needs of film exhibitors, distributors, and producers. Lessons (professional and personal) from these interactions will be shared with the participants.

Registration:
Seats are limited and on first come first served basis.
Click here to register.

Registration closes on Tuesday, Aug 05, 2008.

Enquiries:
Ms. Dione Ng
Email: dioneng@smu.edu.sg , Tel: 6828-0803
Ms. Rozana Bte Osman
Email: rozanaosman@smu.edu.sg , Tel: 6828-0802
Ms. Lim Lih Yeng
Email: lylim@smu.edu.sg , Tel: 6828-0197