Wharton-SMU Research Center

In-House Seminar

Guest Speaker:
Peter S. FADER
Professor of Marketing, The Wharton School, University of Pennsylvania

Topic:

Musings about Mathematical Models and the Music Market

Chairperson:
Marcus LEE
Assistant Professor of Marketing, School of Business, Singapore Management University

Venue:
Eu Tong Sen Building, Level 1, Seminar Room 4
Singapore Management University
469 Bukit Timah Road, Singapore 259756

Date:
Friday, 13 February 2004, at 4.00pm

Reservation:
This seminar is free. Places are limited. Please confirm your attendance by Thursday, 12 February 2004, 12 noon with Ms. Priscilla Cheng at priscillacheng@smu.edu.sg (telephone: 6822-0383) or Ms. Lim Lih Yeng at lylim@smu.edu.sg (telephone: 6822-0197).

About the Seminar:
Professor Fader’s research centers around building formal models of sales patterns and customer behavior in a number of different contexts. Recently, he has been focusing much of his efforts on the music industry. Not only has he constructed a variety of models in this area, but he has also been deeply involved in controversial topics, such as the positive role that file-sharing plays in stimulating music purchasing. He will discuss some of his experiences in this area, including brief overviews of some of his published work and ongoing projects.