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WSRC Seminars In Year 2002
Coping with Ambivalence: The Effect of Removing a "Fence Sitting" Option on Consumer Attitude and Preference Measurement
Friday, 5 July 2002, 4.00pm
Guest Speaker: Barbara E. Kahn, Professor of Marketing, The Wharton School, University of Pennsylvania
Experimental Tests of a Thoery of Preemptive Innovation
Thursday, 11 July 2002, 4.00pm
Guest Speaker: Robert Meyer, Professor of Marketing, The Wharton School, University of Pennsylvania
A Simple Model of Intertemporal Capital Asset Pricing and Its Implications for the Fama-French Three-Factor Model
Wednesday, 17 July 2002, 4.00pm
Guest Speaker: Yihong Xia, Assistant Professor of Finance, The Wharton School, University of Pennsylvania
Forward and Reverse Aggregation Equilibria in Electronic B2B Markets: Pricing and Market Efficiency
Monday, 22 July 2002, 4.00pm
Guest Speaker: Ravi Aron, Assistant Professor of Operations and Information Management, The Wharton School, University of Pennsylvania
Preference Uncertainty in Multiattribute Judgment and Choice
Wednesday, 24 July 2002, 4.00pm
Guest Speaker: Mary Frances Luce, Associate Professor of Marketing, The Wharton School, University of Pennsylvania
A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles
Wednesday, 31 July 2002, 10.30am
Guest Speaker: Teck-Hua Ho, Associate Professor of Marketing, The Wharton School, University of Pennsylvania
The Entertainment Industry: An Overview and Research Agenda
Thursday, 1 August 2002, 4.00pm
Guest Speaker: Jehoshua Eliashberg, Semastian S. Kresge Professor of Marketing, & Professor of Operations and Information Management, The Wharton School, University of Pennsylvania
Exploration and Exploitation on Shifting Landscapes: Exploring the Adaptive Potential of Organizations
Tuesday, 27 August 2002, 4.00pm
Guest Speaker: Jitendra V. Singh, Saul P. Steinberg Professor of Management & Vice Dean for International Academic Affairs, The Wharton School, University of Pennsylvania
Positioning of Store Brands
Thursday, 5 December 2002, 4.00pm
Guest Speaker: Jagmohan S. Raju, Joseph J. Aresty Professor, Professor of Marketing, The Wharton School, University of Pennsylvania
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