Wharton-SMU Research Center

In-House Seminar

Guest Speaker:

Associate Professor David R. Bell
The Wharton School, University of Pennsylvania

Topic:

Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-back Trade Deals

Chairman:

Associate Professor Augustine H H Tan
Deputy Director, Wharton-SMU Research Center

Venue:

Seminar Room 5
Singapore Management University
11 Evans Road, Singapore 259368

Date:

Thursday, 26 July 2001, at 4.30 pm

Reservation:

This seminar is free. Places are limited. Please confirm your attendance by Wednesday, 25 July 2001, 12 noon with Ms. Lim Lih Yeng at lylim@smu.edu.sg or telephone: 822-0197.

About the speaker:

Professor David R. Bell is the Associate Professor of Marketing at the Wharton School of the University of Pennsylvania.  He joined the Wharton faculty in 1998. His previous appointment was with University of California, Los Angeles.

His research areas are in consumer choice; pricing, strategy, retailing and e-tailing; discrete choice econometrics; customer value analysis; stochastic processes. His current projects include a theory of menu-dependent choice and preference; Multivariate choice; Theory of customer value; Empirical generalizations in marketing; e-tailer pricing strategies; pricing and consumption.