Wharton-SMU Research Center

In-House Seminar

Guest Speaker:

Professor Jagmohan S. Raju
The Wharton School, University of Pennsylvania

Topic:

A Comparison Of New Industrial Organization (NEIO) Approaches For Testing Competitive Interactions

Chairman:

Professor Seshan Ramaswami,
Associate Professor of Marketing

Venue:

6th Floor, Conference Room
Singapore Management University
47 Scotts Road, Goldbell Towers, Singapore 228233

Date:

Thursday, 19 July 2001, at 4.30 pm

Reservation:

This seminar is free. Places are limited. Please confirm your attendance by Wednesday, 18 July 2001, 12 noon with Ms. Lim Lih Yeng at lylim@smu.edu.sg or telephone: 822-0197.

About the seminar:

While the methods proposed in the new empirical industrial organization (NEIO) literature have made significant contributions to our understanding of competitive behavior, we are not aware of any research that has carefully examined the reliability and validity of these methods. Conclusions about competitive behavior have important strategic as well as policy implications. Hence it is important to be aware of the general characteristics and properties of methods used to make such conclusions. Our objective in this paper is to examine the reliability and validity of these approaches by applying multiple NEIO methods to the same data and studying the degree to which each method satisfies some key strategic criteria. We use data from diverse industries such as automobiles, microprocessors, personal computers, facial tissue and disposable diapers. Through our empirical analyses we are able to make inferences about the mode of competition, choice of strategic variable and temporal nature of firms' objectives in each industry.

About the speaker:

Professor Jagmohan S. Raju is the Professor of Marketing at the Wharton School of the University of Pennsylvania.  He joined the Wharton faculty in 1992. His previous appointment was with University of California, Los Angeles.

His research areas are in pricing; sales promotions; private labels; retailing; salesforce compensation; corporate advertising. His current projects include identifying categories most suited for private label introduction, determinants of price leadership, the effects of market information on market structure; quota-based salesforce compensation plans, and the relationship between firm diversification and corporate advertising expenditures.