|
Research Projects For Year 2003- 4
Methodological Advances in Forecasting Customer Lifetime Value
Wharton Faculty: Peter S. FADER, Professor of Marketing
SMU Collaborator: Marcus LEE, Assistant Professor of Marketing, School of Business
The Emergence of IT-Enabled Extended Organizational Form in Knowledge Intensive Firms - An Empirical Study
Wharton Faculty: Ravi ARON, Assistant Professor of Operations & Information Management Department; & Jitendra V. SINGH, Saul P. Steinberg Professor of Management
SMU Collaborators: TAN Chin Tiong, Professor of Marketing, Provost, Singapore Management University, & Director, Wharton-SMU Research Center; & Ted TSCHANG, Assistant Professor of Economics & Technology
Retail Assortment Variety Issues: Conflict Resolution in Store versus Brand Choice
Wharton Faculty: Barbara KAHN, Dorothy Silberberg Professor of Marketing; & Mary F. LUCE, Associate Professor of Marketing
SMU Collaborator: Seshan RAMASWAMI, Associate Professor of Marketing, School of Business
Consumer Purchase and Use Decisions for Successive Generations of New Product Innovations under Competing Technology Platforms
Wharton Faculty: Robert J. MEYER, Gayfryd Steinberg Professor of Marketing
SMU Collaborator: Jin Kyung HAN, Associate Professor of Marketing, School of Business
Understanding Changes in Career Paths in Corporations
Wharton Faculty: Peter CAPPELLI, George W. Taylor Professor of Management
SMU Collaborator: CHAY Yue Wah, Associate Professor of Organizational Behavior, School of Business
Real Estate Bubbles and Financial Markets: A Study of the Linkage between Real Estate Speculation and Financial Crises in Emerging Economies
Wharton Faculty: Susan M. WACHTER, Professor of Real Estate, Finance and City and Regional Planning
SMU Collaborators: Roberto S. MARIANO, Professor of Economics & Statistics, Vice Provost for Research, Deputy Director, Wharton-SMU Research Center, & Dean, School of Economics & Social Sciences; Augustine TAN, Associate Professors Emeritus, School of Economics & Social Sciences; PHANG Sock Yong, Associate Professor of Economics, School of Economics & Social Sciences; & Winston KOH, Associate Professor of Economics, School of Economics & Social Sciences
Toward an Understanding of Recruitment Practices and Employee Performance
Wharton Faculty: Emilio J. CASTILLA, Assistant Professor of Management
Corporate Transparency in Emerging Market Economies
Wharton Faculty: Christian LEUZ, Assistant Professor of Accounting; & Felix OBERHOLZER-GEE, Class of 1965 Wharton Term Assistant Professor of Business and Public Policy
Category Management: An Analytical and Empirical Perspective
Wharton Faculty: Jagmohan S. RAJU, Joseph J. Aresty Professor; Professor of Marketing
SMU Collaborators: WANG Yusong, Assistant Professor of Marketing, School of Business
Studying a merger in the paper products industry: an analysis of the 1995/6 Kimberly-Clark and Scott Paper Products merger
Wharton Faculty: Jagmohan S. RAJU, Joseph J. Aresty Professor; Professor of Marketing
SMU Collaborators: André BONFRER, Assistant Professor of Marketing, School of Business
| 
