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Research Projects For Year 2002- 3
Product Assortments and Attribute-based Competition: A Supply and Demand Side Analysis
Wharton Faculty: David R. Bell, Associate Professor of Department of Marketing
SMU Collaborator: André Bonfrer, Assistant Professor of Marketing, School of Business
Collaborator: Pradeep K. Chintagunta, Graduate School of Business, University of Chicago (Chicago, IL, U.S.A.)
Buzz Marketing: Pricing Models for Co-Shopping Web Sites
Wharton Faculty: Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing; Ho Teck Hua, Associate Professor of Marketing; & Anita Elberse, Doctoral Fellow, Marketing Department
SMU Collaborator: Wang Yusong, Assistant Professor of Marketing, School of Business
Retail and Internet Assortment Variety Issues
Wharton Faculty: Barbara Kahn, Dorothy Silberberg Professor of Marketing
SMU Collaborator: Seshan Ramaswami, Associate Professor of Marketing, School of Business
Construction of Consideration Sets
Wharton Faculty: Mary F. Luce, Associate Professor of Marketing
SMU Collaborator: Seshan Ramaswami, Associate Professor of Marketing, School of Business
Modeling Consumer Learning of High Tech Product Innovations: A Knowledge-Transfer Approach
Wharton Faculty: Robert J. Meyer, Gayfryd Steinberg Professor of Marketing
SMU Collaborator: Jin Kyung Han, Associate Professor of Marketing, School of Business
Category Management: An Analytical and Empirical Perspective
Wharton Faculty: Jagmohan S. Raju, Professor of Marketing
SMU Collaborator: Wang Yusong, Assistant Professor of Marketing, School of Business
An Empirical Examination of International Capital Market Integration Using Bond Yield Data
Wharton Faculty: Yihong Xia, Assistant Professor of Finance
SMU Collaborator: Lim Kian Guan, Professor of Finance, School of Business
Information-Based Alliances and Shared Marketplaces: A Study of Inter-Organizational Information Sharing in Knowledge Intensive Markets
Wharton Faculty: Ravi Aron, Assistant Professor of Operations & Information Management Department; & Jitendra V. Singh, Saul P. Steinberg Professor of Management
SMU Collaborator: Tan Chin Tiong, Professor of Marketing, Provost, Singapore Management University, & Director, Wharton-SMU Research Center
A Predictive Model of Currency Crises in Southeast Asia: A Markov Chain Approach
Wharton Faculty: Bulent N. Gultekin, Associate Professor of Finance; & Roberto S. Mariano, Professor of Economics and Statistics
SMU Collaborator: Augustine H H Tan, Associate Professor of Economics, Vice-Provost, Research & Doctoral Education & Deputy Director, Wharton-SMU Research Center
The Legal System of the Uniform Domain Name Dispute Resolution Policy
Wharton Faculty: Dan Hunter, Robert F. Irwin IV Term Assistant Professor of Legal Studies
SMU Collaborator: Andrew B L Phang, Professor of Law, & Head, Department of Law, School of Business
Small Worlds in a Global Economy
Wharton Faculty: Bruce Kogut, Felix Zandman Professor of International Management; Co-Director, Reginald H Jones Center for Management Policy, Strategy & Organization; Associate Vice-Dean, Doctoral Programs
SMU Collaborator: Tan Wee Liang, Associate Professor of Management, School of Business
China's Decentralized Bureaucratic Capitalism and Science & Technology Parks as Knowledge-Economu Catalysts - Origins, Challenges, Outcomes
Wharton Faculty: Marshall W. Meyer, Professor of Management & Professor of Sociology, Department of Sociology
SMU Collaborator: Thomas Menkhoff, Practice Associate Professor of Management, School of Business
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