Dr Loo Choon Yong co-founded the Raffles Medical Group in 1976 and is currently the Executive Chairman of the Group. He is Singapore's Non-Resident Ambassador to the Republic of Italy and was reappointed as a Nominated Member of Parliament in January 2007.

Dr Loo is a director of several companies, including International Medical Insurers Pte Ltd, Raffles Hospital Pte Ltd and Raffles Hospital Properties Pte Ltd. He is also the Chairman of Sentosa Development Corporation Ltd. He is a member of the Board of Trustees for the Singapore Management University (SMU) and the Chinese Development Assistance Council (CDAC). Dr Loo is also the Chairman of the Asian Medical Foundation Ltd.

www.rafflesmedicalgroup.com

Prof V. Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University.

Prof Kumar's pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. He also serves as a consultant for leading Fortune 500 corporations. Prof Kumar is the 2007 honorable recipient of the AMA Strategy SIG Mahajan Lifetime Award for his contributions to Marketing Strategy and the AMA IOSIG Lifetime Contribution Award for his contributions to the field of B2B Marketing.

www.drvkumar.com

Mr Jonathan Larsen is the Country Head and Citi Country Officer (CCO) for Singapore, and the Chief Executive Officer of Citibank Singapore Ltd.

As Country Head and CCO, Mr Larsen manages the Institutional Clients Group, Consumer Banking, Global Cards and Global Wealth Management businesses in Singapore. He assumed this role in September 2008, in addition to his role as Chief Executive Officer of Citibank Singapore Ltd. He also leads Global Cards and Consumer Banking product strategy for the ASEAN region.

Before joining Citi, Mr Larsen was a Principal in the Financial Services Group of management consultancy firm Booz, Allen & Hamilton. During his eight years with Booz Allen, Mr Larsen advised major financial institutions across Asia, Europe and the United States and was a recipient of the prestigious Booz Allen Professional Excellence Award. Mr Larsen spent the first three years of his career with the National Mutual Group (now part of AXA) in Australia and New Zealand.

Mr Larsen holds a Bachelor of Arts with Honours (First Class) from the University of Melbourne where he was awarded the Enid Derham Prize for 1987.

www.citibank.com.sg

Prof Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business.

He is the founder and Chair of the AMA's annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research . He serves as an Academic Trustee of the Marketing Science Institute and is a former Editor of the Journal of Marketing . He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Chase, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, IBM, Lockheed Martin, Microsoft, NASA, Nortel, Procter & Gamble, Sears, Unilever, and USAA.

www.rhsmith.umd.edu/marketing/faculty/rust.aspx

Mr Ho Kwon Ping is Executive Chairman of Banyan Tree Holdings, which owns both listed and private companies engaged in the development, ownership and operation of hotels, resorts, spas, residential homes, retail galleries and other lifestyle activities in the region.

Mr Ho is also Chairman of Laguna Resorts & Hotels Public Company Limited, Thai Wah Food Products Public Company Limited, Singapore Management University, MediaCorp Pte Ltd and the Asia-Arab Forum. He is a member of the Asia-Pacific Council of The Nature Conservancy, Asia Regional Advisory Board of London Business School, International Council and East Asia Council of INSEAD, International Council of the Asia Society, and Management Board of the Middle East Institute at the National University of Singapore.

Mr Ho previously served as a Director of Singapore Airlines Limited and Air Seychelles Limited. He was also a Director of Standard Chartered PLC for about ten years from 1996, and a Board Member of the Singapore Tourism Board in 2004. He holds a Bachelor of Arts (Economics) from the then University of Singapore and an Honorary Doctorate of Business Administration in Hospitality Management from Johnson & Wales University, USA.

www.banyantree.com

Professor Bharadwaj joined the Goizueta Business School in fall 1993. His research focuses on business problems relating to current and long-term returns and risks to marketing investments in brands, customers, innovation, and marketing strategy. He has received an Early Career Award from the Marketing Strategy Special Interest Group of the American Marketing Association.Recently, his work on cross-functional processes and manufacturing performance published in the Information Systems Research received the Runner-up award for Best Paper published in the journal.

Professor Bharadwaj has held brand management and sales management positions in multinational corporations (such as SmithKline Beechams and AMUL) where he developed branding strategies and channel strategies for new and existing product. He has executive education and consulting experience in areas related to brand strategy, customer/key account management, marketing strategy, pricing strategy and new product management with U.S., European and Asian firms ranging from Coca Cola, IBM, Microsoft, KPMG, Nokia, NOL, Siemens, Rock-Tenn, Schneider Electric, Synovate, and Singhealth.

www.goizueta.emory.edu/Faculty/SundarBharadwaj/index.html

Ms Fanny Lai is the Group Chief Executive Officer of Wildlife Reserves Singapore (WRS) which comprises Jurong BirdPark, Night Safari and Singapore Zoo. Passionate about wildlife conservation, she volunteered as a docent at Singapore Zoo, prior to joining Singapore Zoological Gardens in 2004. A strong advocate that more people can be inspired to take individual responsibility in wildlife conservation, she has spearheaded a strategic plan for the parks to play a greater role in public education, conservation and research.

Fanny is a member of World Zoo and Aquarium Association (WAZA) and South East Asia Zoo Associations (SEAZA) as well as Council member of Attractions of Singapore Association (ASA). In 2008, she is the first recipient to be awarded Marketing Institute's “Marketer of the Year” Award for her marketing execution that has brought many winnings and successes for Wildlife Reserves Singapore.

She holds an Executive MBA from the University of Chicago Graduate School of Business.

www.zoo.com.sg

Professor Marcus Lee is academic director of the Institute of Service Excellence at Singapore Management University and is also the Practice Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University.

His expertise lies in customer satisfaction measurement, mining of large-scale customer database and predictive analysis for strategic decision making. Professor Lee has consulted in the areas of marketing research, pattern recognition for alternative financial instruments, advertising, and VWOs.

Professor Lee has a degree in Computer Engineering from the Faculty of Applied Science and Engineering at the University of Toronto, and a Ph.D. in Marketing from the Joseph L. Rotman School of Management at the University of Toronto, Canada.

www.business.smu.edu.sg/faculty/marketing/marclee.asp

As the CEO of CFI Group, Ms Teodoru manages offices across 4 continents from its world headquarters in Ann Arbor, Michigan. Ms Teodoru joined CFI Group in 2000, where she integrated customer satisfaction metrics into client organizations at strategic and tactical levels, and soon became the director of U.S. Government and financial client projects. In 2006, she was appointed Partner. In 2008, she was chosen by the Executive Board of Directors to be the new Worldwide CEO. Ms Teodoru is also on the Board of Directors of Foresee Results, Inc.

Ms Teodoru’s 22 years of experience began at the University of Michigan, where she graduated at the top of her class. She completed her MBA, with Honors, at the University of Chicago. Over the next 11 years, Ms Teodoru worked for Kraft Foods, Quaker Oats, and eventually became the head of the Kolkraft Enterprises Marketing department as Director of market analysis, new product research, package development, and advertising.

www.cfigroup.com