Organiser
Institute of Service Excellence at SMU (ISES)
Guest of Honour
Mr S. Iswaran
Senior Minister of State
Ministry of Trade and Industry
Ministry of Education
Conference Chair
Professor Sundar S. Bharadwaj
Goizueta Business School, Emory University
Keynote Speakers
Professor Leonard L. Berry
Mays Business School, Texas A&M University

Professor Roland Rust
Robert H. Smith School of Business, University of Maryland

Professor V. Kumar
J. Mack Robinson College of Business, Georgia State University

Mr Ho Kwon Ping
Banyan Tree Holdings

Mr Jonathan Larsen
Citibank Singapore

Dr Loo Choon Yong
Raffles Medical Group

Ms Fanny Lai
Wildlife Reserves Singapore
Date
22 July 2009 (Academics only)
23 - 24 July 2009 (Academics & Practitioners)
Venue
Singapore Management University
Administration Building
Conference Hall 1 (Level 5)
81 Victoria Street
Singapore 188065
Fee
S$ 300 (Academics)
S$ 750 (Practitioners)
Target audience
Academics, researchers and industry practitioners