About the Conference
Given the current economic climate, companies around the world are looking for ways to reinvent themselves. Against this backdrop, the ISES Inaugural Global Conference on Service Excellence 2009 is timely, as it brings together leading academics and business leaders to advance in the research and application of innovative service strategies relevant to Asia, North America, Australia, Europe and beyond.
This year's conference focuses on the value of benchmarking and provides a platform for intellectual exchange between academic representatives from countries that measure customer satisfaction, including Singapore with the Customer Satisfaction Index of Singapore (CSISG). It also offers practical insights from companies that have managed to stay competitive by deriving tangible benefits from comparative analysis with industry and cross-industry players both locally and internationally.
Academics and CSISG corporate subscribers will be able to attend the academic forum held on the first day of the conference, that promotes the sharing of research knowledge on strategic service issues. This is followed by a series of plenary sessions, panel discussions and executive workshops over the next two days, led by our invited keynote speakers for industry practitioners and academics interested in industry trends and next practices in service excellence.
