Programme
| 10.00am | Registration |
| 10.30am | Arrival of Guest of Honour Mr Lee Yi Shyan Minister of State, Ministry of Trade and Industry Welcome Remarks Professor Tan Chin Tiong Deputy President, Singapore Management University Opening Address by Guest of Honour Announcement of the CSISG 2008 Rankings Practice Assistant Professor Marcus Lee Academic Director, Institute of Service Excellence at SMU Ms Caroline Lim Director, Institute of Service Excellence at SMU Insights from the American Customer Satisfaction Index Professor Claes Fornell Founder of ACSI, University of Michigan CEO Industry Address Mr Chew Choon Seng Chief Executive Officer, Singapore Airlines |
| 11.45am | Reception |
