In its mission to raise service levels in Singapore, the Institute of Service Excellence at SMU (ISES) has 3 key areas of focus:
1. Benchmarking and Comparative Analysis
Objective benchmarking and measuring of service standards are critical for the monitoring and improvement of customer satisfaction levels. One of the inaugural projects initiated by the Institute of Service Excellence, jointly with Singapore Workforce Development Agency, is the Customer Satisfaction Index of Singapore (CSISG) – the first annual measure of customer satisfaction cutting across different sectors and sub-sectors in Singapore. The Institute of Service Excellence measures and benchmarks customer satisfaction levels over time, to provide a rigorous, objective and comprehensive assessment of Singapore's service levels. More information about the CSISG is available on the website.
2. Research and Thought Leadership
By engaging in timely and relevant research on service excellence, the Institute of Service Excellence facilitates businesses in their efforts to develop service strategies, innovative business solutions and raise service standards. Research by the Institute of Service Excellence are cross-disciplinary and is largely contextualised in Singapore and Asia for the service industries.
3. Industry Engagement
The Institute of Service Excellence taps into industry and business leaders for their insights and feedback via forums, dialogues, leadership plenary sessions and masterclasses. The objective is to synergise industry knowledge and the research capabilities of Singapore Management University to develop tools and innovative strategies that will sharpen the service sector's competitive edge. More details of events organised by the Institute of Service Excellence is available on the website.
Click here to view the ISES brochure(PDF, 822Kb).
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