CSISG Corporate Subscription | CSISG Custom Research

Customer satisfaction is driven by a consistent business strategy. Companies can capitalise on the CSISG as a strategic business tool to gain valuable insights about customer satisfaction through the CSISG Corporate Subscription and CSISG Custom Research.

CSISG Corporate Subscription

By using a consistent methodology across all sectors, sub-sectors and companies measured, the annual CSISG provides companies with an objective, reliable and rigorous benchmark of customer satisfaction. The CSISG Corporate Subscription caters to companies that are measured in the CSISG annual national survey. It provides companies with in-depth information about the data obtained from the CSISG, and acts as a performance yardstick both against competitors and companies outside of their industries.

Using the cause-and-effect property of the CSISG methodology, the impact of customer satisfaction on revenue is systematically quantified. A CSISG Corporate Subscriber can further determine how a rise in performance of each dimension of satisfaction will affect the other variables, leading to insights on what drives satisfaction and the link between customer satisfaction, customer retention and loyalty. This allows for the development of a strategic framework to allocate resources effectively into areas of improvements that are most visible to customers.

To capitalise on the CSISG, the Corporate Subscription will offer:

• Sub-Sector Findings & Implications:
  an annual subscription of the findings particular to the sub-sector the
  Subscriber is operating in, in respect of the relevant calendar year;
  
• Benchmarking Report:
  an annual subscription of the benchmarking of measured companies in a chosen
  subsector / industry (in soft copy) in respect of the relevant calendar year;
  
• Cross-industry benchmarking of 3 CSISG measured companies:
  Subscriber can select three CSISG measured companies for strategic comparison;
  
• Demographic Profile
  Customer / respondents’ profile which may include age, gender, employment status, housing type, marital status, household income;
  
• Touchpoint Analysis (if applicable):
  Additional touchpoint analysis will be included for sub-sectors such as Departmental Stores, Fashion Apparels, Jewellery and Supermarkets, Mobile Telecom, Internet Service Providers, Polytechnics, Universities, Commercial Schools, ITEs, Airport, Commercial Banks, Life Insurance, Motor & Other Insurance, Private Hospitals, Restructured Hospitals
  

If you are interested in being a Corporate Subscriber of the CSISG, please download and fill in the forms below and email it to us at ise@smu.edu.sg

• CSISG 2012 Corporate Services Order Form
• CSISG 2012 Subsidy Application Form
• CSISG 2012 Agreement for CSISG Annual Corporate Subcription

For previous years' forms, please refer to the downloads page.

Custom Research

Please contact us for more details of our custom research services.

Tel: (65) 6828 0111
Email: ise@smu.edu.sg