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The 4-year Bachelor of Business Management (BBM) aims at developing well-rounded individuals who are schooled in a range of diverse subject areas. Modeled after the top business schools across America , the curriculum has been developed in close collaboration with the consistently to p-ranked Wharton School of the University of Pennsylvania . Wharton is the only Ivy-League college to offer an undergraduate Business Management degree in the US .
At the heart of the BBM programme is the University Core, which comprises courses considered fundamental to all students at SMU, such as Analytical Skills & Creative Thinking, Leadership & Team Building , Ethics & Social Responsibility, and Technology & World Change.
Broad-based learning is achieved primarily through requiring students to read courses within the following menus: Arts & Sciences, Global & Regional studies, Technology and Career Skills. The Business and Management courses build upon this foundation, and equip student's skills and expertise necessary for thriving in a modern business environment.
Further depth is achieved by allowing students to choose a major - in Corporation Communication, Finance, Law, Management, Marketing, Operations Management, Organisational Behaviour & Human Resources and Quantitative Finance.
For more details , please visit the School's programme page.
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