Vision
To be a premier university, internationally recognised for its world class research and distinguished teaching.

Mission
To create and disseminate knowledge. SMU aspires to generate leading edge research with global impact as well as to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. SMU is committed to an interactive, participative and technologically-enabled learning experience. Towards this end, it will provide a rewarding and challenging environment for faculty, staff and students to kindle and sustain a passion for excellence.

Strategic Goals

• Build a faculty of international distinction and promise
• Solidify SMU's investments in undergraduate education
• Develop and launch a targeted set of graduate, professional, and executive education programmes
• Make a fundamental investment in SMU's research and scholarly capacities
• Strengthen SMU’s relevance for the Singapore business community, for related governmental and social agencies in Singapore, and for businesses and agencies across Asia.

Shared Values

• Commitment to the SMU Mission
• Integrity
• Responsibility
• Collegiality
• Leadership
• Excellence