Rajendra K Srivastava, provost of Singapore Management University and a marketing professor at Lee Kong Chian School of Business talks about service innovation and how it ought to be a fundamental strategy of all businesses wanting to create sustainable growth.
BT speaks to Singapore Management University's provost, Professor Rajendra Srivastava, about the concept of “service innovation” which is fast gaining traction in the business world.
Professor Rajendra Srivastava , Provost and Deputy President (Academic Affairs) at SMU found that companies that invest to build up their brand equity enjoy a more persistent and resilient brand performance, even in the face of economic turbulence.
Practice Assistant Professor Marcus Lee, Academic Director of the Institute of Service Excellence at SMU, shares about the findings of the customer service index, while Provost and Deputy President (Academic Affairs) Professor Rajendra Srivastava says to give a boost to service excellence, a conference is now being organised to tackle falling standards.
