“The SMU Connection – 10 years of Education”
Car Decal Giveaway Campaign

We are taking our 10th anniversary celebrations on the road!

FREE 10th Anniversary celebratory car decals will be given to SMU students, faculty, staff and alumni. Proudly display it on your car so that you can recognise fellow SMU drivers, alumni, students, staff and faculty on the road and feel proud to be part of the larger SMU community.

Starting from February, 5 lucky SMU car owners will be spotted each month and they stand to win S$50 each. Winners can also opt to donate this amount back to SMU. Older versions of SMU car decals will also be spotted.

So look out for the winners’ car plates on the last Friday of each month (from Feb – Dec 2010) here

This campaign is an initiative of the SMU Alumni Association and the SMU Alumni Relations Office

Campaign Objectives

• Foster a stronger sense of belonging and identity within the SMU family. The stakeholders will be able to identify one another easily in public places

• Enable SMU students, alumni, staff and faculty to feel proud of SMU, and display their loyalty and support for the University

• Greater visibility of and awareness for the SMU Alumni Association and its involvement with SMU alumni initiatives

• Enforces the SMU brand which creates greater awareness amongst the public and the community-at-large